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Top picks: Kris X Kids Newborn Baby Gift Set (best overall); Rainbow Designs Flopsy Bunny Comfort Blanket if the parents love Beatrix Potter; PewinGo Baby Handprint and Footprint Kit if the parents want a keepsake.
A new baby gift works best when it is useful in the first few months or gives the parents something to keep. At this budget you can choose a boxed set of newborn basics, a soft first toy or a keepsake kit. Check the age range on each listing so the gift fits the baby now rather than later.
This Kris X Kids Newborn Baby Gift Set gathers clothing basics and a teddy for the 0-3 months stage, in a gift-ready box that needs no wrapping.
Worth knowing: Skip if the baby is already past the 0-3 months size.
The Rainbow Designs Flopsy Bunny Comfort Blanket is a soft comforter from the Once Upon a Time nursery collection that the listing says is suitable from birth.
Worth knowing: Skip if the parents would prefer a neutral colour, as this one is pink.
The PewinGo Baby Handprint and Footprint Kit lets the parents record their baby's handprints and footprints and display them in a frame alongside a photo.
Worth knowing: Skip if the baby is already older than 6 months.
The Sophie la girafe Baby Teether is a lightweight, flexible teether shaped for tiny hands to grasp, listed as suitable for newborns from 0+ months.
Worth knowing: Skip if the parents prefer to avoid natural rubber products.
The URMYWO Black and White Soft Baby Book is a high contrast soft book that can lie on the floor for tummy time or strap to a cot or pram.
The Clair de Lune Star Fleece Baby Wrap Blanket is a fleece wrap with no buttons or zips that slips on quickly for trips out in the 0-6 months stage.
Worth knowing: Skip if the parents want night wear, as the listing says it is not recommended as a night time sleep suit.
The Flopsy Bunny Comfort Blanket is listed as suitable from birth, Sophie la girafe is for 0+ months, the Kris X Kids set is sized 0-3 months and the Clair de Lune wrap is for 0-6 months.